Confidence

Peter Atwater is an expert on the impact of confidence on decision-making.  Through years of research and real-world experience, he knows that if you understand how people feel, you can better anticipate what they want and what they are likely to do next.  He has worked with global business leaders, professional investors, marketing organizations, industry groups, and sports teams to see the powerful linkages between confidence and the bottom line.

As a recent client put it, “Peter is able to pull it all together and present it back so that we all can begin to say, ‘Aha!’  That’s the trend. Those are the road signs.  That’s the direction of the what’s going on in the world around us.”  Atwater is a keen real-time observer of the behavioral parallels that cut across financial, economic, political, and social trends and helps his clients not only to understand them, but to use them to their competitive advantage.  He connects what is happening across Main Street, Wall Street and Constitution Avenue.  When business leaders, policymakers, and members of the media want to know what to expect next, they turn to Peter Atwater.

Atwater, though, doesn’t just connect things that others don’t see, he makes them easy for his clients and audiences to use, too.  Atwater’s highly intuitive framework enables individuals at all levels to understand how and why our feelings drive what we do.  Moreover, they can readily apply these concepts to their personal and professional lives.  As a former business leader, Atwater knows the importance of turning ideas into actions.

The result is that when he is not teaching in the university classroom, Atwater can be found consulting to some of the world’s largest companies, helping them to better navigate our rapidly changing world.  Atwater is also a regular speaker at major conferences, helping individuals to better understand the impact of changing confidence on their lives and the lives of those around them. Atwater works with a rich behavioral template with broad application.

In an era of uncertainty, Atwater is in high demand.