Who we are

Peter Atwater is a consultant and researcher focused on confidence-driven decision making. This site is owned by Peter Atwater and all content is edited and published by Peter Atwater. Our website address is: https://peteratwater.com.

Contact forms

We collect names and email addresses through our contact form but this information is used solely for customer service purposes. It is never used for marketing purposes and is not retained any longer than is necessary.


We do not track your visit to our website.

When you purchase from us, we may ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details etc.  We will use this information for purposes, such as, to:

– Send you information about your account and order

– Respond to your requests, including refunds and complaints

– Process payments

– Comply with any legal obligations we have, such as calculating taxes

– Send you messages, if you choose to receive them

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.


We do not collect data on you or set up cookies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


This website does not use an analytical service.

What rights you have over your data

You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

This website is hosted by GoDaddy and uses WordPress for content management. Their privacy policies are available at godaddy.com and wordpress.com, respectively.  We do not transfer any user data outside of the site.

Contact us

We can be contacted by mail at Peter Atwater, Financial Insyghts LLC., P.O. Box 101, Mendenhall, PA 19357 or by using the form provided here.